ASML
Overview
During my time as a Graphic Design and Social Media Analyst Intern at ASML, I worked closely with the marketing and communications team to elevate the company's brand presence across both digital and print media. My role centered around creative design, storytelling, and data-driven strategy to support corporate campaigns, internal communications, and brand initiatives.
Objective
The primary objective of my internship was to enhance ASML’s social media engagement and visual communications by designing impactful marketing campaigns and collateral materials. I aimed to align every creative asset with the company's brand identity while introducing stronger storytelling elements to better connect with technical and non-technical audiences alike.
Outcome
By the end of my internship, I successfully contributed to a 40% average engagement rate across LinkedIn and Facebook campaigns, exceeding previous engagement benchmarks. My designs strengthened brand consistency across digital and print materials, while my collaboration with cross-functional teams helped refine ASML’s storytelling approach, making their brand communication more visually compelling and audience-driven.
Getting Started
When I first joined ASML as a Graphic Design and Social Media Analyst Intern, my initial focus was on learning the brand’s existing visual guidelines, voice, and digital presence. I familiarized myself with ongoing marketing initiatives, key campaign goals, and the platforms ASML prioritized for audience engagement. Early on, I collaborated with the marketing and communications teams to understand the expectations for visual consistency, storytelling integration, and social media performance metrics.
To set a strong foundation, I conducted an informal audit of past LinkedIn and Facebook campaigns, analyzing what performed well and where there were opportunities for improvement. This research helped me approach my design tasks with a strategic mindset, ensuring that every asset I created would not only meet brand standards but also drive measurable engagement.
Social Media Campaigns:
Designed graphics for Facebook and LinkedIn to support brand storytelling and increase engagement rates.
Photography Projects:
Captured and edited photos of interns working across different departments to highlight ASML’s company culture and early career programs.
Cross-Functional Collaboration:
Worked with marketing, HR, and creative teams to develop visual content that made ASML’s complex technology more relatable and human-centered.
Featured Projects
1. Social Media Graphics for Facebook and LinkedIn
Goal: Make ASML’s brand feel more dynamic and approachable on LinkedIn and Facebook
Process: Conceptualized and designed graphics while following brand guidelines and optimizing for engagement
Challenge: Worked under tight turnarounds and translated complex, technical topics into visual content
Result: Achieved an average engagement rate of 40%, along with positive feedback
Featured Projects
2. Intern Photography Series
Goal: Showcase ASML’s intern program and highlight the company culture
Approach: Captured natural, candid moments of interns at work and edited the photos to match ASML’s brand tone
Usage: Photos were featured on social media, in newsletters, and internal communications
Impact: Helped humanize the brand and spotlight early career opportunities
Cross-Functional Collaboration
Throughout my internship, I worked closely with teams across marketing, HR, and communications to align visuals with campaign goals. I partnered with early career recruiters to design intern-focused content and collaborated with brand managers to translate technical topics into clear, engaging graphics. These cross-team efforts taught me how to balance creative vision with strategic priorities while staying true to ASML’s brand voice.
Challenges and Solutions
I often had to simplify technical content for non-specialist audiences on LinkedIn and Facebook while staying true to ASML’s brand. I tackled this by using clean visuals, strategic layout, and clear iconography. Tight deadlines were another challenge, which I managed by creating reusable templates and setting up quick feedback loops to keep projects moving efficiently
Results and Impact
The campaigns I contributed to saw an average engagement rate of 40%, helping boost ASML’s visibility and audience interaction across LinkedIn and Facebook. My work also strengthened internal brand consistency and supported storytelling efforts for intern recruitment and company culture.
Reflection and Key Takeaway
This internship taught me how to adapt design for technical industries, work efficiently under pressure, and communicate across departments. I gained a deeper understanding of brand strategy and developed stronger skills in visual storytelling, collaboration, and campaign design.
