Project: Produced creative assets and visual content, from social media campaigns to internal presentations, for ASML’s marketing and communications initiatives.
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Visual Storytelling, Brand Identity, Concept Development, Motion & Static Design, Marketing Collateral, Cross-Platform Creativity
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Transform complex ideas into clear, engaging designs for branding, digital media, and storytelling campaigns
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Developed cohesive visuals and brand assets that enhanced clarity, engagement, and audience connection
Native Graphics
Featured Projects
Social Media Graphics for Facebook and LinkedIn
Goal: Make ASML’s brand feel more dynamic and approachable on LinkedIn and Facebook
Process: Conceptualized and designed graphics while following brand guidelines and optimizing for engagement
Challenge: Worked under tight turnarounds and translated complex, technical topics into visual content
Result: Achieved an average engagement rate of 40%, along with positive feedback
Photo Gallery
Intern Photography Series
Goal: Showcase ASML’s intern program and highlight the company culture
Approach: Captured natural, candid moments of interns at work and edited the photos to match ASML’s brand tone
Usage: Photos were featured on social media, in newsletters, and internal communications
Impact: Helped humanize the brand and spotlight early career opportunities
Cross-Functional Collaboration
Throughout my internship, I worked closely with teams across marketing, HR, and communications to align visuals with campaign goals. I partnered with early career recruiters to design intern-focused content and collaborated with brand managers to translate technical topics into clear, engaging graphics. These cross-team efforts taught me how to balance creative vision with strategic priorities while staying true to ASML’s brand voice.
Challenges and Solutions
I often had to simplify technical content for non-specialist audiences on LinkedIn and Facebook while staying true to ASML’s brand. I tackled this by using clean visuals, strategic layout, and clear iconography. Tight deadlines were another challenge, which I managed by creating reusable templates and setting up quick feedback loops to keep projects moving efficiently
Results and Impact
The campaigns I contributed to saw an average engagement rate of 40%, helping boost ASML’s visibility and audience interaction across LinkedIn and Facebook. My work also strengthened internal brand consistency and supported storytelling efforts for intern recruitment and company culture.